Vitaly Friedman

Vitaly Friedman

Author and Consultant for front-end Solutions

Vitaly is the author, co-author and editor of Smashing books and a curator of all Smashing Conferences He is a creative lead of Smashing Magazine and UX consultant in Europe and abroad, working with European Parliament, Haufe-Lexware, Axel-Springer and a few other small and large companies. Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, an online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.

All Sessions by Vitaly Friedman

13:00 - 13:20
Keynote

Designing for Complex Systems

There is plenty of complexity in the world around us. We have so much data that we don’t know what to do with it. But sometimes we don’t actually need more data: we need a better understanding of the data we have and better tools to manipulate and work with data in order to make sense of it. As it turns out, complex systems don’t have to be complicated. And that’s where design can help. In this session, Vitaly Friedman, a UX consultant who works with small and large organizations, such as the European Parliament, will explore how evidence-based design can make it easier for all citizens to find what they are looking for and complete tasks they have at hand. We’ll look into ways to manage content, improve navigation and search, and deal with complex forms while keeping usability and accessibility as a top priority. Ultimately, our goal is to improve public e-services for everyone. This session will highlight some reliable strategies and tools to do just that for government organizations.

13:35 - 14:15
Panel discussion

How to Provide e-Services to Overcome the Digital Divide?

Different characteristics, ranging from social or economic to cultural, can define the usage of e-services. How to compensate the effects of the Digital Divide when providing e-enabled public services? Would AI or biometric solutions be the game changers?